Eye on Conservation: From Observation to Communication
For this project, I created three poster designs in collaboration and in promotion of the Museum of Natural History at the University of Georgia
Tools
Adobe Illustrator
Adobe InDesign
Process
Observation
This phase consisted of me visiting the museum to gauge the range of collections that were available to the potential visitor. The initial goal was to promote the museum by the species they had on display through taxidermy.
The museum has eleven different collections in Anthropology, Arthropods, Botany, Geology, Herpetology, Ichthyology, Invertebrate, Mammalogy, Mycology, Ornithology, and Zooarchaeology.*
The museum’s initial efforts towards a visual identity consisted of pictogram-like images of life and geology that may have represented the content presented in the museum. With my rendition of posters, I intended to approach the imagery similarly, featuring animals that represent the broad range of living species.
Process
Translation
I began to translate the sketches into simpler forms through tracing and repetition. I wanted to be mindful of what features made each animal
distinguishable without being too excessive in detail. These features would be key for generating the pictogram-like visuals in the final design.
I stylistically explored with different iterations of the pictograms, and I gravitated towards the ones with curved lines and shapes and sharp edges. I wanted them to share a slightly playful appearance, with some common visual elements such as small. sharp edges and intentional use of negative space.
Final Iterations of Pictograms
Process
Communication
For the posters, I wanted to visually prioritize the animal pictogram itself
as well as the "Eye on Conservation" slogan. I started off by sketching the layouts of each page on paper to gauge how the pictograms will be
scaled on the poster. I then digitized the sketches in gray-scale and added color after defining the layout, text, and hierarchy.
Final Result
The last iterations consisted of colors, which derived from frequent habitats of the respective subjects along with their complementary color: blue for the sky, charcoal/yellow for the ground, red/ brown for foliage.
Small surrounded elements were derived from the style of the visuals, pointy and playful shapes that relate to the setting of each animal.